National Center Media Kit
National Center
General Media Kit
The National Center is fostering collaborative efforts to drive systemic change nationwide, and we’re asking our partners and community members to help us spread the word about this work. Use this media kit to share information about the National Center and become a part of our mission to improve outcomes for children and families.
Image Options
Use these web-optimized graphics to promote the National Center on your website or in email campaigns. You can pair them with the copy above or use them as standalone banner ads.
To download an image:
1. Click on the thumbnail to view a larger version.
2. Right-click the image and select “Save Image As.”
Don’t forget to link all images to the National Center website:
https://bridges4mentalhealth.org
Banner Graphics can be used to accompany copy or as standalone “banners” across your website and within email campaigns.
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- NC Skyscraper 160×600
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- NC Rectangle 300×250
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- NC Leaderboard 728×90
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- NC Mini Banner 300×50
Button Graphics are not standalone graphics. They are intended to only be used alongside supporting copy or with the CTA.
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- NC Button Lg 120×60
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- NC Button Sm 88×31
The National Center Logo can be used to accompany copy or the CTA. It can also be used across your website and within email campaigns to promote and bring awareness to the National Center and illustrate your partnership if applicable.
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- NC Logo Horz
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- NC Logo Stack
Social Post 1: The Importance of Adoption Competent Mental Health Practice
Adoption competent care transforms lives not just for families today, but for generations to come.
The National Center for Adoption Competent Mental Health Services (NCACMHS) and ________(insert STT name) are raising awareness about the need for mental health care that understands the child welfare experience.
It’s essential that professionals recognize the impact of early trauma, separation, and loss—and are equipped to meet the complex needs of children and families.
Together, we’re helping to build a workforce that supports healing, stability, and lasting change. Learn more on the National Center website.
#AdoptionCompetency #AdoptionInformedCare #TraumaResponsive #FamilySupport
Click image to open in new window
then right-click to Save Image As.
Social Post 2: Permanency & Adoption
Permanency means more than placement. It means helping children and families build secure attachments, maintain healthy connections, and navigate challenges over time with understanding and compassion.
Permanency thrives when systems and professionals work together to strengthen families through every stage.
Explore how permanency competent mental health services can transform the lives of children and families on the National Center website.
#AdoptionSupport #Permanency #MentalHealth #FamilySupport
Click image to open in new window
then right-click to Save Image As.
Social Post 3: Adoption Competency for Mental Health Practitioners
Creating an adoption competent workforce means ensuring every professional, from mental health to child welfare, understands the unique experiences of adoption, foster care, and kinship families.
Empowering a skilled workforce through development of key competencies will further strengthen the continuum of effective post-permanency supports available to families and ensure child and family well-being.
Learn more on the National Center website.
#AdoptionCompetence #AdoptionEducation #FamilySupport #ChildWelfare
Click image to open in new window
then right-click to Save Image As.
Social Post 4: Core Issues/Core Competencies
Experiencing separation and loss and navigating a permanency journey impacts every part of a person’s identity. The core issues (including loss, grief, rejection, guilt, shame, and identity) can surface at different stages of life for children and their families.
Adoption competent professionals are trained to understand children’s behaviors in the context of their relationships and of their experiences within the child welfare system. In their practice, these professionals respond empathically to the underlying needs of children and families through family-centered and trauma-informed care. By building core competencies, practitioners can guide families toward understanding, resilience, and connection.
Learn more about the Core Issues of Adoption and the Core Competencies of Adoption Competent Practice on the National Center website.
#AdoptionCompetence #AdoptionEducation #FamilySupport #ChildWelfare
Click image to open in new window
then right-click to Save Image As.
Need Help With Marketing?
If you have any questions about the provided marketing materials or promoting the National Center, please contact the National Center Director of Knowledge and Dissemination, Erin Bader today.